New Simagic wheels just made a quiet appearance, and if you weren’t paying close attention, you probably missed it.
Simagic designed its latest drift bundle promotion to showcase complete setups. Wheelbases, pedals, and full bundles are the focus. But as we were watching through the footage, something else stood out.
The video shows three different steering wheels. One of them is familiar. Simagic hasn’t shown the other two publicly before.
New Simagic Wheels: A Familiar Return with the Zeus Formula
One of the wheels shown is the Zeus Formula, which Simagic previously revealed during SimRacing Expo 2025.
That wheel was introduced as part of Simagic’s higher-end “Z” lineup, designed to offer a more premium experience while still staying within their usual price-to-performance philosophy. It features a rectangular Formula-style design, a built-in display, and a strong focus on customization and compatibility.
From what we’ve seen before, the Zeus Formula builds on the success of the FX Pro and gives Simagic a clear high-end Formula option in their lineup.
Its appearance here doesn’t come as a surprise, but it does confirm that it’s still very much part of what’s coming next.
Two Additional New Simagic Wheels We Haven’t Seen Before
What’s more interesting is what appears alongside it.
Throughout the drift promotion, you can spot two additional wheels. These aren’t part of Simagic’s current lineup, and Simagic hasn’t officially announced or shown them in previous releases or events.
We’re not naming or confirming anything here, but visually, they stand apart from existing options. The shapes, layouts, and overall design language suggest that these aren’t just variations of current wheels.
They look like entirely new additions.
What This Lines Up With From Simagic
This lines up with something Simagic has already hinted at.
In a recent Inside Sim Racing interview, Simagic confirmed that they have multiple new products in development, including new steering wheels and even collaborations with external manufacturers for the first time.
They also mentioned that development timelines for new wheels can range anywhere from several months to over a year, depending on complexity and partnerships.
On top of that, they’ve made it clear that expanding their wheel lineup is a priority, especially as the sim racing market becomes more competitive and more specialized.
Seeing multiple new wheels appear, even briefly, lines up directly with that direction.
Why This Matters
This isn’t just a background detail in a promo video.
If Simagic is already showing multiple new wheels in marketing content, even subtly, it suggests those products are far enough along to be part of their near-term roadmap.
That could mean:
- A broader range of wheel options across different driving styles
- New tiers within their lineup
- Or entirely new categories, including potential collaborations
At the same time, Simagic has been clear that they want to cover more of the market, from entry-level bundles to higher-end setups. Expanding their wheel lineup is a key part of that.
What We’ll Be Watching Next
Right now, there’s no official announcement, no confirmed names, and no release timeline tied to these specific wheels.
But this is the clearest early look yet at what Simagic may be preparing behind the scenes.
We’ll be keeping a close eye on future announcements, updates, and any additional appearances of these designs.